Cecile Simmons, a trained yoga teacher, was surprised when many of the wellness accounts she followed started posting about climate change. gIt just started popping up in my feed and I thought OK, thatfs interesting, now that COVID is eoverf theyfre diversifying the narrative,h she told CNN.
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Simmons, also a researcher at the Institute for Strategic Dialogue, a UK-based think tank focused on disinformation, started digging. She pored over more than 150 wellness accounts, most of which had between 10,000 to 100,000 followers. All offered wellness advice, sold related products and promoted some form of misinformation.
The claims Simmons found were sweeping and varied, ranging from outright climate denial to attempts to undermine climate solutions by portraying them as part of a global plot for control.
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Some focused on deadly extreme weather events, saying they were orchestrated by the government, or that malign global forces were modifying the weather. Others claimed climate policies were a plot to control peoplefs lives, bodies and diets. A small section of new age accounts asserted that climate change was the result of a disconnection with forces in the universe.
Rejecting climate action may seem counterintuitive for wellness influencers, who often focus on nature or evoke bucolic visions of the past. But when you have insight into this world, it tracks, Simmons said.
A strong thread of individualism runs through wellness accounts, alongside a deep distrust of authorities. gThey emphasize individual solutions to collective problems, and they sell wellness as a response to climate anxiety,h she said.
Many of these influencers maintain they are merely speaking truth to power. Itfs a theme of @truth_crunchy_mama account, who calls herself a gtruth teller.h The person who runs the account did not respond to CNNfs request for comment.
Some even say they accept the human-caused climate crisis.
Joseph Mercola, the man behind the @drmercola Instagram account, told CNN that ghumans are absolutely impacting the environment and the climate.h When asked about his comments on Hawaiifs wildfires, he said he accepts the consensus that dry conditions and strong winds fueled the blaze. gIt was never stated that it was definitely intentional,h he said, galthough some have speculated that is a possibility.h
His climate posts are often framed in this way, not making definitive claims but rather asking questions like: Is the idea of eating insects gpart of globalistsf egreen agenda?fh Or advertising guest posts suggesting the gwar on climate changeh follows gthe same playbook used by nefarious individuals who lust for complete power over the citizens.h |
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